We found from our audience questionnaire that our audience liked our characters because when asked ‘What does or does not attract you about the soap?’ a lot of people liked our characters as they felt they were easy to relate to and thought our characters were interesting. This helped support our view that our characters were relevant to our target audience and before in our audience research we chose the characters that the audience would be more interested in, such as the ‘bully’ etc. Our previous audience research helped us influence what characters we were going to pick because our target audience told us what characters they would be more appealed too and we used this information to create our characters, so our target audience would enjoy our soap more. They also feel that because our characters are from a school they can relate to them more as the majority of our target audience will also be at school.

What also appealed to our target audience was the storylines, this is because our storylines were also ‘relatable’ and looked ‘interesting.’ This again, helps strengthen our trailer because the target audience are interested in the storylines and said that was a ‘key factor’ of why they would be watching it. Prior to this, we gave our target audience the opportunity to tell us which storylines they would be interested in, from this we found that ‘relationships’ was the most popular rite of passage. We took this on board when creating our soap and decided it would be relevant to include relationships in our soap as that is the storyline our audience are most interested in. One of our questions asked whether the individual ‘could identify any storylines’ and the most popular answer was relationships, for us this suggests that we have made the right choice in including that particular storylines as it has proved to be popular.

Another popular answer which popped up when they were asked ‘what features did or did not attract you in our TV listings cover?’ was the font and colour used. This is good because the font and colour say a lot about our target audience, although our target audience is primarily girls, we wanted to try and target boys as well. Through our audience questionnaire, the boys thought they would watch this. We wanted to use a bold font as this was found to be the most popular font style in our audience questionnaire.

Our TV poster received a lot of successful and positive feedback as people liked the idea of using several characters in the poster, and using the characters within the letters as it interested them more.